What we do > Segmentation Blog category

Segmentation is used to determine similarities and differences among target groups in order to divide a market into segments. These segments are comprised of purchasers who are as similar as possible to each other, but also as different as possible from those in other segments. Segments are then selected and profiled to target your marketing. Often called market segmentation studies.

Easier said that done good segmentation is more an art than a science and demands in-depth knowledge of the market. Its for this reason that we are firm believers in working as closely as possible with clients to determine the final number, composition and characteristics of segments.